Your Target Market

In my readings on marketing, the key is to have a target market.  This means your service delivery should reach a group of customers who you would like to sell your services to, rather than just a random market.

The target market that is well-defined is the first element to a marketing strategy.  There is so much information available about why it is important to know who your target market is, that clearly this is important to have a picture of who you want to provide a service to.

I have spent a good part of today thinking about it – what is my target market – whose needs am I addressing, and how can I make their life better.  I had an aha moment when I looked at what I had, rather than what I wanted.  I have two clients both came on board through word of mouth, rather than me seeking them.

My first client was my employer, and he became my client after I offered him a solution to the problem he was facing.  He needed administrative support, however, with the economic down turn, and capital projects not being funded, his need was not as demanding as it was in the beginning.  This would define my target market to Project Management or Business Consultants who require assistance but not on a full-time basis.  The sector for this project related client is the non-profit sector.

My second client is also a consultant, but in the coaching and business training field.  This client also needs support, but not on a full-time basis.

For the experts, you probably think I am a bit slow on the uptake, but I have disqualified who I am and what I am doing, in order to find this perfect target that would suit me.

Once again, it reminds me of how I started up, I was desperate to start-up a new venture. The entrepreneur in me did not want to settle for another job.  Reading entrepreneur articles and magazines just did not meet that need any more.  I used to walk around with a notebook in my bag, and whenever I got an idea I made notes in my book.   After months of searching for a company to buy or to start-up, I came across the Virtual Assistant Industry.  I was looking everywhere else for the key, yet it was always in my hands.

I wonder if it is just this simple.  To understand who you are, and what you have.  Then to silence that voice in your head which disqualifies you, and tells you nobody wants what you have.  To keep overcoming this resistance which comes from within, so that I show up and do what I am good at.

What are you good at, but have this belief that the world does not want what you have?